Design Principles | Exercise 1
3rd January 2022 - 18th February 2022 / Week 1 - Week 7
Nurul Asilah Binti Mohamad Asif (0353346)
GCD 60804 | DESIGN PRINCIPLES / Bachelor of Design (Hons) in Creative Media / Taylors University
Task 1 / Exercise 1
LECTURES
Week 1 (4/1/2022)
Contrast and Gestalt theory
(i) Contrast -
Definition of contrast is the juxtaposition of strongly dissimilar elements. It provides visual interest, emphasizes a point, and expresses content.
(ii) Gestalt theory -
Gestalt theory is when the human brain visualizes every object or views the idea of every pattern given, that way it becomes a certain form.
Emphasis and Balance
(i) Emphasis -
Emphasis is used to create a design where it is focused on each element such as color, shapes, or value, to achieve dominance.
(ii) Balance -
Balanced is used to stable every work of design to ease the public eye. Balance can be either symmetrical or asymmetrical.
Repetition and Movement -
(i) Repetition -
Repetition is when the work of design puzzles your mind into wondering where is the focused unknown is.
(ii) Movement -
In every work of design, designers use the kinds of shapes, forms, lines, and curves to play with your mind into thinking it creates a certain movement.
Harmony and Unity -
(i) Harmony -
Harmony creates a certain calmness into the design, to sort of creating a mood and aesthetics.
(ii) Unity -
Unity is similar to repetition where all repetitive designs come and unite.
Symbol, Image, and Word -
(i) Symbol -
The symbol is a certain logo that represents your design.
(ii) Image and Word -
Image and word help the public eye to recognize your design and understands the meaning of your work.
Task 1: Exercises
Week 2 (11/1/2022)
For this exercise I decided to use repetition, I too decided to think outside the box and look at architecture drawings in Disney movies such as Cinderella, Frozen, and Beauty and The Beast. I wanted to bring out the castle-like doors and spiral stairs to show that there is a pattern.
FEEDBACK
week 2 (13/1/22)
Written feedback - Repetition is all about understanding what the pattern says about the object or what it was created for. It can come from different elements and still can be seen in a pattern.
REFLECTION
Understanding how to do these exercises is quite a struggle for me, as I try to find a way to create a new design of repetition. I tried thinking outside the box too, knowing that there are the same designs that have been created by other artists. However, I managed to find a way by being inspired by all the Disney movies, such as Tangled, Cinderella, Beauty and the Beast, and Frozen. One of the reasons why I find it inspiring is because the landscape designs have the same thing in common, such as the spiral stairs, repetitive doors that have a grand opening, and huge hallways. I decided to create my own design by creating a portrait of the tower with spiral stairs.
REFERENCE
Figure 1.2 - https://old.reddit.com/r/architecture/comments/it79lp/the_spiral_staircase_inside_the_ch%C3%A2teau_de_la/
Figure 1.3 - https://www.flickr.com/photos/owlofdoom/12270279776/
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