Art Direction

 

Week 1 (25/9/23) - Week 14 (30/11/23)

Nurul Asilah Binti Mohamad Asif | Bachelor's (Hons) Degree in Creative Media | Art Direction 

Exercise: Good & Bad Art Direction (10% Group)

Project 1: Project Proposal (25% Group)

Project 2: Project Management (25% Group)

Final Project: Final Presentation  (30% Group)

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Instructions 

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Exercise: Good & Bad Art Direction

Week 1 | (Let's play among us!)

This week, we were briefed and presented about Art Direction by Ms.Anis. Later we were told to play the Among Us game to understand the good and bad of the Art Direction itself. To understand the basics, we are also going to compare the game with goose goose duck. I was quite unsure myself what game that was until I tried it with the groupmates I was in. 

Fig 1.0 Playing Among Us

Week 2 | Game Art Analysis

This week, our team proceeded with our game analysis. I decided to create a miro board template. That way my group and I are able to compile our weekly progress and gather some references on Among Us and Goose Goose Duck. There were 4 main categories which were character design, environment design, and user interface design including animation, since we have an animator in our group. Each of our members will have to post a reference picture or ideas to reflect their individual insight towards the game visual without commenting too much on the game mechanic. Later we did a summary on what the game is about and a little bit of comparison. 

Fig 1.1 Team startup

Fig 1.2 Team analysis

Week 3 | Research

We proceeded to do further research regarding the games. especially the games that are similar to us, other than Goose Goose Duck. 

Fig 1.3 Environment Design Bad Art Direction

Fig 1.4 Character Design 

Fig 1.5 UI/UX typeface

Fig 1.6 UI/UX typeface#1

Fig 1.7 UI/UX typeface#2

Fig 1.8 UI/UX typeface#3

Fig 1.9 Conclusion

Week 4 | Good Vs Bad Art Direction

As for this week, we were tasked to compile our progress on the game analysis we completed during the previous weeks. 

Fig 2.0 visual collection by team

Group 3 Presentation

G3 Art Direction by asilah asif

Week 5 | Design Exploration and Proposal Presentation

This week, our teammates were required to come out with ideas and sketches for the 4 main categories, which are character design environment design, and user interface design. After completing them, we will need to compile the final design proposal. As for me, I will be working on the environment design. So I started off by letting my team know that perhaps I would stick to a similar design as the original but rather enhance them instead based on our research. 

Fig 2.1 Character Sketches by JunZhe

Fig 2.2 Environment Design exploration sketches by me

Fig 2.3 UI/UX Design exploration sketches by Harpreet

Week 6 | Task Management/Timeline

Fig 2.4 Timeline 

Week7 | Final Design Proposal

G3 Art direction (2) by asilah asif

Week 8 - 13 | Consultations and Progressions

Time really does goes faster when you're having fun haha, well not really, a lot of miscommunications and time management issues. Alas we have to make it work in the end. So, along the way we showed progress online with Ms. Anis, along with my environment as well. 

Fig 2.5 Environment Design

Fig 2.6 Environment Design Further Development

Fig 2.7 Environment Design Further Development#2

Fig 2.8 Environment Design Further Development#3

Fig 2.9 Environment Design Further Development#4

Character Design by JunZhe

Fig 3.0 Character color choices by Jun Zhe #1

Fig 3.1 Character storyboard Killing Scene by JunZhe

Fig 3.2 Character color choices by Jun Zhe #2

Killing Animation By Sea

Fig 3.3 Animation 1

Fig 3.3 Animation 2

Fig 3.4 Animation 3

Fig 3.5 Animation 4

Along the way, I also helped Sea with the character design and the background design of the scene, such as the hand movement and the robot drawing the gun. 

Fig 3.6 Character and Background Design Development

Final Presentation

Final Project Art Direction by asilah asif