Collaborative Design Practice | Task 2

 

14/10/2024 (Week 4) - 28/10/2024 (Week 6)

Nurul Asilah Mohamad Asif / 0353346

Bachelor of Design (Honours) in Creative Media | GCD62204 / Collaborative Design Practice

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Instructions

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Task 2 

From Ideas to Impact
Working on the Nutricup project has been a rewarding journey filled with creativity, collaboration, and growth. As a team, we’ve been building a product that not only aligns with our vision but also speaks to our audience's needs for health-conscious, convenient meals.

Miro Link: https://miro.com/app/board/uXjVLZKWOZc=/?share_link_id=452978526846

Design Journey
Recently, I focused on developing key visual assets for Nutricup, including the billboard design, packaging design, and refining our mascot/logo. Each element plays a crucial role in shaping our brand’s identity and delivering our message effectively. However, I found myself hitting a creative block along the way. With a heavy workload from other commitments, it was challenging to deliver my best.

Fig 1.0 Billboard Design (1)

Fig 1.2 Billboard Design (2)

Fig 1.3 Billboard Design (3)

Based on some feedback I also had to work on the logo, with the different kinds of outline, and make it smoother. 

Fig 1.4 Logo Design

Then again after the feedback from our leader, I had to make some changes on the billboard as it doesn't align with the art direction. 

Fig 1.5 Billboard Design (1)

Fig 1.6 Billboard Design (2)

Fig 1.7 Billboard Mockup

My teammate Gina stepped in with a fresh perspective, enhancing my initial designs and pushing them to the next level. Her contributions were a reminder of how collaboration strengthens creative outcomes, especially during moments of struggle.

Fig 1.8 Gina's Billboard Mockup (1)

Fig 1.9 Gina's Billboard Design (1)

Fig 2.0 Gina's Billboard Mockup (2)

Fig 2.1 Gina's Billboard Mockup (3)

Task 2 | Project Document 

task 2 by gina

task 2 by gina

CDP Project Document - Task 2 

Task 2 | Nutricup

task 2 

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Team Challenges and Successes
While the team has faced some challenges, particularly with communication, we’ve managed to pull through. Despite these hurdles, our presentation went smoothly, showcasing our shared dedication to the project. It’s clear that even with occasional setbacks, we’re able to rally together when it matters most.

Looking Ahead
As we move forward, there’s still plenty to do. Our next steps involve refining the product further, ensuring the designs resonate with our audience, and maintaining strong teamwork as we tackle the remaining tasks. With every challenge, we’re learning, growing, and becoming stronger as a team.

Reflections
The Nutricup project has taught me the value of collaboration and the importance of leaning on my teammates when needed. It’s also been a reminder that creativity isn’t always a solo effort—it’s a collective process that thrives on different ideas and perspectives.