30/10/2024 (Week 6) - 20/11/2024 (Week 9)
Nurul Asilah Mohamad Asif / 0353346
Bachelor of Design (Honours) in Creative Media | GCD62204 / Collaborative Design Practice
Instructions
Nutricup Task 3
This week has been a whirlwind of emotions as we pushed through Task 3 for Nutricup. The process was filled with revisions, and a sense of accomplishment as we worked towards finalizing our brand. Here are the progresses:
1. Tackling Different Roles
I focused on creating a video for social media to promote Nutricup, while Ayshan worked on the social media post designs. However, not everything went as planned. The video post I worked on got declined due to some creative misalignment with the brand, and we decided to stick with static posts instead. Despite the setback, it was a valuable learning experience.
Once I finished the designs in photoshop I proceeded to import it into after effects to create the video.
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| Fig 1.0 Design progress for video |
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| Fig 1.1 Imported design to After Effects #1 |
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| Fig 1.2 Imported design to After Effects #2 |
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| Fig 1.3 Imported design to After Effects #3 |
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| Fig 1.4 Imported design to After Effects #4 |
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| Fig 1.5 Imported design to After Effects #5 |
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Final Video
Fig 1.7 Final Video
Ayshan's Social Media Posts
Fig 1.8 Ayshan's Social Media Posts
2. Facing Setbacks with Designs
Some of our initial designs, including billboards and packaging, didn’t meet expectations. This led to our team leader, Gina, stepping in to create the billboard and packaging designs. Her contributions helped elevate the brand’s visual appeal and kept us on track for the deadline.
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Fig 1.9 First Outcome
3. Refining the Brand
I also worked on the brand guidelines, ensuring a consistent and professional look across all materials. The guidelines laid the foundation for all our creative outputs and solidified Nutricup’s identity.
Fig 2.4 Nutricup Brand Guideline by Group 7
4. Collaboration with Business Students
One of the highlights of the week was presenting our work to the business students we collaborated with. They genuinely liked the final outcome, which gave us a boost of confidence. With their approval, we moved forward with finalizing the remaining deliverables.
What’s Next?
- Fine-tuning the finalized designs for a polished presentation.
- Preparing a strong narrative for the final pitch.
- Reflecting on the process to document our learnings for the next phase.
Despite the challenges, seeing Nutricup evolve into a well-rounded brand has been incredibly rewarding.
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